Packaging

Design overview

PACKAGING FLAVOUR COLOURS

The packaging colours have been created to best reflect the dynamism and energy of the brand, its products and range of flavours, whilst also complementing the brand logo.

ORIGINAL

PRIMARY PACK COLOUR
Pantone: 2388 C METALLIC

ORIGINAL

ACCENT PACK COLOUR
Pantone: 280 C OPAQUE

ZERO

PRIMARY PACK COLOUR
Pantone: 298 C METALLIC

ZERO

ACCENT PACK COLOUR
Pantone: 2184 C OPAQUE

CANDY MIX

PRIMARY PACK COLOUR
Pantone: 2346 C METALLIC

CANDY MIX

ACCENT PACK COLOUR
Pantone: 208 C OPAQUE

MOJITO TWIST

PRIMARY PACK COLOUR
Pantone: 7488 C METALLIC

MOJITO TWIST

ACCENT PACK COLOUR
Pantone: 6165 C OPAQUE

Can

01 1

02 2

03 3

04 4

Logo on-pack APPLICATION

On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.

Logo on-pack APPLICATION

PET

11 1

12 1

13 1

Logo on-pack APPLICATION

On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.

Back of pack TYPOGRAPHY

For the back of pack typography, three different typefaces are required.
A different font is needed to suit the requirements of the three languages used across the range of packaging.
These fonts have been chosen to reflect the qualities of the brand, and be visually similar to each other for overall consistency.