PACKAGING GUIDELINES
MAXX POWER PACKAGING GUIDELINES
01
INTRODUCTION
04 Design Overview
02
IDENTITY
07 Logos
09 Logo Dos & Don’ts
10 Logo Sizing
11 Brand Colour Palette
12 Typography
03
PACKAGING
14 Logo On-pack Application
15 330ml Can Master Layout
16 250 ml Bottle Label Master Layout
17 Packaging Plavour Colours
19 Back of Pack Typography
20 Key Contacts
01
INTRODUCTION
MAXX POWER PACKAGING GUIDELINES
01
DESIGN OVERVIEW
In world full of chalenges and conflicts, there is an increasing need for positive expression and to be a catalyst for change.
The new Maxx Power design has been created to capture the radiating energy and dynamism of the brand, with a distinctive and bold visual style that inspires and empowers people to express themselves.
The new brand mark is very much the hero of this new design approach, with the supporting graphic elements radiating from the logo, giving it a sense of being the focal point and source of the energy.
MAXX POWER PACKAGING GUIDELINES
01
CAP OPTIONS
FULL COLOUR
TWO COLOUR
MAXX POWER PACKAGING GUIDELINES
02
IDENTITY
MAXX POWER PACKAGING GUIDELINES
02
Master Logo
The new logo has been created to capture the energetic and progressive personality of the Maxx Power brand, with the focal point of the energy radiating from the brand mark itself.
This master logo should always appear in the three master colours of the brand: the dark blue, white and red accent colours.
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X ICON MASTER
The X icon is taken directly from the master logo and is a virtual shorthand that characterises the positive energy and humanises the Maxx Power brand.
This dynamic mark has been designed to be used whenever the entire brand mark is either not required or applicable.
