In world full of chalenges and conflicts, there is an increasing need for positive expression and to be a catalyst for change.
The new Maxx Power design has been created to capture the radiating energy and dynamism of the brand, with a distinctive and bold visual style that inspires and empowers people to express themselves.
The new brand mark is very much the hero of this new design approach, with the supporting graphic elements radiating from the logo, giving it a sense of being the focal point and source of the energy.