Brand story
Life is a journey filled with opportunities, challenges, and endless possibilities. Maxx Power is more than just an energy drink – it’s the spark that fuels positivity, drives dynamic living and inspires shared experiences. With every sip, Maxx Power empowers you to embrace life to the fullest, unlocking your potential and bringing you closer to the moments that truly matter.
Together, we can create the pulse of vibrant, dynamic living. So go ahead – push boundaries, embrace the thrill of the every day and dive into life with confidence. Maxx Power is your catalyst for energy, connection and living to the Maxx.
Design Essence
In a world full of challenges and conflicts, there is an increasing need for positive expression and to be a catalyst for change.
The new Maxx Power design has been created to capture the radiating energy and dynamism of the brand, with a distinctive and bold visual style that inspires and empowers people to express themselves.
The new brand mark is very much the hero of this new design approach, with the supporting graphic elements radiating from the logo, giving it a sense of being the focal point and source of the energy.
Brand Personality
OPTIMISTIC GO-GETTER
Vibrant & upbeat, determined to get things done, have fun & spread joy.
EFFERVESCENT
Radiating an inspiring, charismatic energy & zest for life that brings people together to make memories.
ADVENTUROUS
Encouraging people to experience more, always try new things.
Tone of voice
CONFIDENT:
Boldly self-assured, speaks with certainty and directness, but never arrogant.
INSPIRING:
Eager and optimistic, always with a ‘can-do’ attitude that drives positive momentum and inspires others.
CHARISMATIC:
A magnetic charm that makes everyone smile and want to spend time with you, because it’s more fun when you’re part of the crowd.
Maxx Power Brand Book © 2025 | Confidential — For Internal Use Only
The Maxx Power Brand Book is too big, bold and unapologetic to exist on a small device. Please fire up your desktop and dive in there!