Packaging
Can
Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
PET
Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
Back of pack TYPOGRAPHY
For the back of pack typography, three different typefaces are required.
A different font is needed to suit the requirements of the three languages used across the range of packaging.
These fonts have been chosen to reflect the qualities of the brand, and be visually similar to each other for overall consistency.
RUSSIAN LANGUAGE FONT
Myriad Pro
Myriad Pro Semibold
Myriad Pro Black
GEORGIAN LANGUAGE FONT
Aktiv Grotesk Geor
Aktiv Grotesk Geor Semibold
Aktiv Grotesk Geor Black
ARMENIAN LANGUAGE FONT
Aktiv Grotesk Armn
Aktiv Grotesk Armn Semibold
Aktiv Grotesk Armn Black
Design overview
In world full of chalenges and conflicts, there is an increasing need for positive expression and to be a catalyst for change.
The new Maxx Power design has been created to capture the radiating energy and dynamism of the brand, with a distinctive and bold visual style that inspires and empowers people to express themselves.
The new brand mark is very much the hero of this new design approach, with the supporting graphic elements radiating from the logo, giving it a sense of being the focal point and source of the energy.
Closure design options
full colour
two colour
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