Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
Logo on-pack APPLICATION
On all packaging, the logo is always placed at a consistent 60° angle, allowing it to be maximised for the range of formats and make a strong, dynamic presence.
Back of pack TYPOGRAPHY
For the back of pack typography, three different typefaces are required.
A different font is needed to suit the requirements of the three languages used across the range of packaging.
These fonts have been chosen to reflect the qualities of the brand, and be visually similar to each other for overall consistency.
ARMENIAN LANGUAGE FONT
Aktiv Grotesk Armn
Aktiv Grotesk Armn Semibold
Aktiv Grotesk Armn Black
GEORGIAN LANGUAGE FONT
Aktiv Grotesk Geor
Aktiv Grotesk Geor Semibold
Aktiv Grotesk Geor Black
RUSSIAN LANGUAGE FONT
Myriad Pro
Myriad Pro Semibold
Myriad Pro Black
Maxx Power Brand Book © 2025 | Confidential — For Internal Use Only