Brand purpose:
Unleashes boundless energy to enable you to explore different experiences and inspire others to do the same.

Key principles/emotional hook:
— Enables you to pursue a variety of exciting experiences with friends
— Inspiring others to embrace and enjoy everyday adventures
— Dynamic, on-the-go, full of boundless and inclusive energy
— A vibrant, sociable world bursting with vitality & fun

Reason to believe:
Maxx Power gives you the energy to live a vibrant life full