Visual Identity

Master Logo

The new logo has been created to capture the energetic and progressive personality of the Maxx Power brand, with the focal point of the energy radiating from the brand mark itself.
This master logo should always appear in the three master colours of the brand: the dark blue, white and red accent colours.

TWO COLOUR LOGO

This simplified single colour logo should only be used when it is not possible to use the master logo, for example when colours are limited on SRPs. If available, it would be printed using the brand dark blue, but can be printed black in the most limited circumstances.

TWO COLOUR LOGO

X ICON MASTER

The X icon is taken directly from the master logo and is a virtual shorthand that characterises the positive energy and humanises the Maxx Power brand. This dynamic mark has been designed to be used whenever the entire brand mark is either not required or applicable.

X ICON TWO COLOUR

This simplified X logo should follow the same print restriction rules as the single colour Maxx Power logo.

don'ts

POSITION OF HOLDING SHAPE
POSITION OF HOLDING SHAPE

Logo Size

Master logo minimum

Master logo minimum packaging angled size

250 Bottle logo size

Brand Packaging Colours - Non-Metallic

When not printed on metallic substrates or surfaces, the master brand colours are adjusted slightly to compensate for the visual substrate change. The colours differ slightly when printed on a metallic substrate or surface (see here (URL)).

BLUE

Pantone: 2 80 C METALLIC

WHITE

RED

Pantone: 192 C
CMYK: 00 100 65 00

BACKGROUND BLUE

Pantone: 2388 C
CMYK: 100 85 00 00